Magazine Industry Resource Library
Canadian Single-Copy Snapshot : This one-page Masthead QuickGuide compares Canadian single-copy sales to subscription and advertising sales across six magazine categories. It also shows the total value of single-copy sales in Canada (including foreign magazines), Canadian title market share, and number of titles distributed by major wholesalers. (Masthead QuickGuide, pdf)
Cover Tips from a Newsstand Pro : This is a special guide to cover planning and design from Arlene Shepard of Gateway Newstands, who consulted at the Masthead Cover Clinic at Magazines University 2006. It covers effective use of cover lines, using numbers to your advantage, fantasy vs. reality, colour and other key topics. (pdf document)
Q&A with Glen Clark, President, The News Group : This interview, conducted before the wholesalers’ purchase of distributor Coast to Coast, makes for interesting reading after the deal. First published in the July/August 2005 issue of Masthead. (Masthead Feature, pdf)
Newsstand Forum Report : Read our editor’s notes from the PBAA Newsstand Forum held Jan. 12 in Toronto. It was the first time the Periodical & Book Association of America (, “the Voice of the Newsstand,” held an event in Toronto, and a full crowd of leading retailers, distributors, wholesalers and Canadian and American publishers discussed newsstand trends and shared ideas on what’s working. By Bill Shields. (Article, MS Word)
Postal Subsidy (Publications Assistance Program) : Administered by the Department of Canadian Heritage, PAP offers a subsidy to certain paid-circulation and request-circulation magazines to help cover postal costs. Start-ups not eligible. (Outside link)
Are You Covered : Here’s what the federal privacy legislation means for magazines, by Ann Meredith Brown. Comprehensive overview of the new privacy legislation, including what it means to business lists, subscription lists, subscription order forms, list rentals, gift subs, and expires. First published in Masthead January 2004 issue ©. (Masthead Feature, pdf)
Trends and Analysis
Circ Watch 2009 : Masthead's expert panel dishes on rising costs, declining direct mail and the brave new world of "audience development." Panelists include Circ3's Scott Bullock, Jason Patterson of Transcontinental Media, Jon Spencer of Abacus Circulation, and Peter Willson of Hello! Canada. (Masthead article, pdf)
Digital Evolution: In trade circ, the Internet rules—and that’s a good thing : This Masthead article (Jan/Feb 2008) reviews how leading B2B circulators are effectively using the Internet for a variety of circulation and related functions—and how the Internet is changing the role of circulators. (Masthead article, pdf)
Circ Watch 2007 : Frightening threats to funding, sizzling Web opportunities, atrocious waste at the newsstand—four circ pros collect to mull these and other issues facing magazine circulators, big and small. Plus: ABC and CCAB Top 45 magazine charts. (Masthead article, pdf)
Circ Watch 2006 : A roundtable discussion with Alexandra Cooper of Canadian House & Home, Terri DeRose of Transcontinental Media and Greg Keilty of SkyNews and The Walrus. These circ pros discuss their increasingly complex roles, their partnership with editorial, bigger workloads, database and privacy issues, the Web, Canada Post and thoughts on controlled circulation. Plus: The latest ABC and CCAB/BPA circulation reports. First published in Masthead November/December 2005 issue. (Masthead Feature, pdf)
Circ Watch 2004 : Successful titles in a tough year had one thing in common: teamwork, by Scott Bullock ©. Analysis of ABC and CCAB/BPA circulation numbers from 2004. First published in Masthead April 2005 issue. (Masthead Feature, pdf)
Circ Watch 2003 : Subscriptions stabilize but newsstand nosedives, by William Shields. Analysis of ABC and CCAB/BPA circulation numbers from 2003. First published in Masthead April 2004 issue ©. (Masthead Feature, pdf)