“Articles will allow people to trial shorter, less intimidating listens, opening the gateway to explore longer-form listening such as books,” said Spotify. “Through our discovery and personalization features, media publishers and magazine partners can bring stories directly to listeners who are most likely to be excited about their content.” Since launching audiobooks over two years ago, Spotify has expanded into 22 markets worldwide and reached tens of millions new customers while growing listening hours by about 60% year over year.