Social media held the least trust among polled respondents aged 18+, and advertising and editorial content found in printed newspapers and e-editions captured the most trust among respondents. 81% of printed newspaper readers remained steadfast in support of advertising in local newspapers, and over half of Canadians read newspapers for advertising content (ROP advertising and flyers). Since 2012, readership of weekly newspapers and online news remains at 80% or higher, proving that trust in informed, consistent and traditional news remains strong.