Vividata’s Spring 2026 Cross-Media Update has revealed that more than 16 million Canadians read newspapers each week in both print and digital formats. This figure has remained relatively consistent over time. Quebec and BC continue to outperform other regions on reach in both formats, while French Canadians are more likely to engage with newspaper content via digital. Overall, Canadians are spending about 2.3 hours per week reading printed editions and 7.8 hours reading digital content.