Blue Ant Media and Keywest Marketing have teamed up to create Outdoor Group Media, Canada’s largest publisher of outdoors publications. Together the companies have 200,000 subscribers and reach 2.7 million hunting and fishing enthusiasts, in magazines like Outdoor Canada, BC Outdoors, Western Sportsman and Outdoor Edge.

As Outdoor Group Media, both teams will continue providing readers with how-to-tips, outdoor gear reviews and travel stories, while providing one-stop advertising for brands targeting the outdoor market.

“Our talented and knowledgeable editorial teams look forward to continuing to serve Canada’s passionate outdoor enthusiasts in new and exciting ways,” Terry Sellwood, President, Cottage Life Media, a division of Blue Ant Media said. “The merging of this expertise will further enhance the quality of the content for readers on a national level.”