Canadian Publishing Industry News
28 September 2021,     TORONTO
Tara Jacobs to head events at Annex
 
 
Tara Jacobs is the new director of events at Annex Business Media. She helped launch Annex’s current event portfolio starting in late 2013 and has been instrumental in driving the business from a handful of events to over 50 events across 30 Annex brands, said the company. More recently, she helped pivot from in-person to virtual events in a matter of weeks.  
Canada's largest B to B publisher
Canada's largest B to B publisher
  “Tara is that rare event manager that drives decisions from the profit and loss statement," said Annex COO Scott Jamieson. "She ensures that our events, whether in-person or virtual, are meaningful to our bottom line as well as to our sponsors and audience. At the same time, she and her team continue to earn accolades from the industries we serve, helping make Annex a preferred events partner.”

            Jacobs’ upcoming challenges include navigating the return of live events, with new cost structures, regional restrictions, and potential hybrid opportunities.

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