Canadian Publishing Industry News
16 February 2021,     TORONTO
St. Joseph Media: Key trends for 2021
St. Joseph Media has released its media and marketing trends predictions for 2021.

Read the full list of trends on the St. Joseph site, but in the meantime, here’s a few highlights:

• Magazines will step up even more as the gatekeepers of culture and information

• Virtual conferences will continue to be a viable option long after the pandemic lifts

• Print has three particular benefits that will continue to engage: trust with readers, haptic benefits, quality time engaging with content

• Sales of books were up, indicating that time reading will continue to be significant

• Consumers will be more likely to favour brands that support their communities

• Pinterest will become more attractive to marketers

• Reader will be more willing to pay for content they trust

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