Canadian Publishing Industry News
25 June 2021,     TORONTO
Skies re-open; magazines close
 
 
Airlines are taking to the skies again, but many in-flight magazines are being grounded for good. Earlier this month American Airlines announced it would no longer produce American Way, its in-flight title for more than 55 years. Instead, the airline will focus on enhancing digital content to entertain passengers.

            This follows on earlier announcements that both Delta Air Lines and Southwest Airlines, both of which removed magazines from flights as a precaution early in the pandemic, will not bring the titles back.

            Globally, they are joined by Japan’s All Nippon Airways, which is replacing its Tsubasa Global Wings publication with a digital version available on its website and app. Singaporean budget carrier Scoot Tigerair Pte Ltd is doing the same.

            One reason for the move, aside from changing passenger preferences, is the weight of paper magazines, according to some airlines. American, for example, estimates that retiring American Way means cost savings from not flying around 2 million pounds of paper each year.

            There is some silver lining for publishers, though. Destination guides and lifestyle programming for American is being created by Condé Nast, including videos from Vogue, GQ and Condé Nast Traveler.

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