In a letter to around 50,000 subscribers, President and Publisher Joan SerVaas said the decision was due to “rising production costs, declining advertising revenue, and shifting reader habits.” The Saturday Evening Post was first published in 1821, running weekly from 1897 until 1963, then every other week until 1969. From the 1920s to the 1960s, it was one of the most influential magazines among the American middle class, featuring fiction, non-fiction, cartoons, and features that reached about two million homes weekly and every other week.