TC Media is now handling circulation marketing for Reader's Digest Canada, overseeing strategy and campaign implementation for all of the publisher's brands including print, digital and e-editions.

The exclusive deal is limited to marketing services in Canada, and Reader's Digest Magazines retains full editorial control of its titles, which include Reader's Digest, Best Health, Our Canada, More of Our Canada, and Sélection. TC Media's mandate is to grow and retain the publisher's subscriber base across all channels, as well as perform auditing, reporting and creative services for campaigns.

TC Transcontinental already had a relationship with Reader's Digest Canada as the publisher's printer. "Our expanded relationship with TC Transcontinental is the next important step in our strategy to grow our business in Canada," reads a statement from Philippe Cloutier, general manager of Reader's Digest Canada. "Even more, this move will allow us to further focus our resources on publishing products and managing magazine brands that people love to read."

"Finding cost-effective and innovation solutions for our clients is a top priority at TC Media," added Chris Purcell, vice-president of Consumer Marketing at TC Media. "We have extensive circulation marketing expertise, and this deal enables us to extend these specific services to a leading publisher like Reader's Digest." The deal was effective Oct. 21, 2013.