“VICE leaves an indelible mark on the public discourse, with impressive in-depth reporting and authentic storytelling that resonates worldwide. We’re so proud to represent VICE in Canada, and so flattered that Ideon has been given full latitude to help Canadian advertisers tell their stories on platforms like VICE and Refinery29 using Canadian talent and creators,” said Kevin Bartus, Ideon Media president and CEO.
VICE Media Group was launched in 1994 and has offices in 25 countries. Ideon Media is a Toronto-based digital firm that represents publishers and also own SavvyMom.ca and 29Secrets.com. Ideon specializes in custom content programs, influencer programs, events, performance network, proprietary data, and analytics.