Cision has released a guide to Press releases.Press releases help you control the narrative about your brand. They’re authoritative.They help your advocates, influencers and stakeholders separate the facts from the noise. And they’re the go-to tool for launching new products, sharing big news and celebrating successes. All of us—including journalists, influencers and editors—are deluged with news, instant messages, alerts, email, social posts and there’s no end in sight. At any time, a breaking story or trending topic can draw all the clicks and eyes away from your news.Press releases are still the tool of choice to generate media coverage for your brand. But even the most compelling stories and industry- shaking announcements can fall through the cracks. The way you package and where you showcase your story can be just as important to getting the engagement you want as its content and messaging.