"They reached out largely because of the science content we produce. Their clients include a few other children's magazine publishers including magazine giant, Highlights in the US. I contacted Highlights magazine to chat about their experience with the company. It was nice to get their guidance and recommendations on proceeding with business in China. It's been a very organic and exciting process," said publisher Nicky Middleton.
The aim for the magazine is to generate revenue streams beyond advertising. The projected revenue from business with China is estimated at $49,000 in its first year. Coupled with the revenue from the new bilingual digital editions, Middleton is hoping this year will help launch the magazine from its current small publication category into the mid-size publication range.
"It's been 10 years! I'm proud we've been able to do more than just survive. The fun work we've done in education with all types of organizations is largely due to Brainspace's caliber and the award-winning content we produce. I've always believed that magazines are an important medium, especially for kids. It seems we are carving out our niche."