Adobe has added a web-to-print capability to its Adobe Express AI content creation app, with the vision of enabling “a growing ecosystem of print partners”. Adobe is taking on the likes of Canva and Gelato with the new offering, described as an “open ecosystem print strategy”. Adobe's vision is to make it easy for Adobe Express users to create any print product they can dream of, ordered and delivered anywhere in the world by a network of print providers with any print option they can imagine. Adobe says we are opening the doors wide for our partners, empowering them to connect with millions of new users and provide their own customers with seamless access to Adobe’s industry-leading creative technologies in an easy-to-use app. Adobe said that any print provider could join the Adobe Express add-on marketplace to scale their reach, “meeting marketers, communicators and small business owners where they create”. It said developers could create custom workflows that would “target specific customer pain points” using APIs and the Adobe Express Embed SDK (Software Developer Kit) JavaScript library, which allows third parties to embed Adobe Express editing capabilities into other websites.