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ZoomerMedia has acquired the shares of Freshdaily Inc., owner and publisher of blogTO, the source for local Toronto news, culture, restaurant reviews, event listings, and other city news.
“Thus far we have been edging our analog radio, TV, and magazine products and audiences into the digital domain,” says ZoomerMedia founder and CEO Moses Znaimer. “In aggregate our digital properties today deliver over 50 million page views a year. This acquisition will add 350 million+ such views (and growing rapidly) and is also intended to kickstart a suite of new, mobile-friendly, digital offerings that we will soon announce.”
Founded in 2004, blogTO publishes across digital and social media platforms with a strong following among the Gen Z and Millennial demographic in Toronto.
“This sale represents an exciting new chapter for blogTO,” says Tim Shore, founder of blogTO. “Combining our digital experience and capabilities with the resources of ZoomerMedia will allow us to quickly expand in ways that would not have been possible otherwise. I particularly look forward to working with Moses and am confident his unparalleled industry experience and creative vision will help us grow and evolve in innovative and unexpected ways.”
Founded in 2008 ZoomerMedia provides content, services, and experiences to 17.2 million Canadians aged 45plus - on all platforms: television, radio, print, digital, and live events.
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Jaded says: | |
Wow, Torstar really seems to be on a mission to bankrupt one magazine after another.... |
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Lorene Shyba says: | |
Full of terrific information, Thanks!... |