The hard-hitting campaign, launched by Unifor’s Media Action Plan, brings together publishers and news associations from across Canada who’ll be sharing social media posts, TV spots, and newspaper ads to bring attention to the fight against misinformation. “The Canadian news media remains under attack, and all of us are bearing the brunt of this upheaval,” said Unifor National President Lana Payne. “When journalists are silenced, truth is silenced, and when trust in media is eroded, misinformation fills the void. We’ve created a campaign that reaches out to every Canadian, reminding them of the value of high-quality, fact-checked news.”