Torstar is partnering with specialty golf retailer, Golf Town, to acquire ScoreGolf magazine and its digital media assets. S

Michael Beckerman, Torstar’s chief client officer, said Golf Town and Torstar have had a great long-time relationship, and the 50-50 joint venture will benefit Torstar’s subscribers and advertisers. Subscribers will have access to ScoreGolf content, and plans are in the works for more products and services to be rolled out before the golf season begins.

According to the companies, the deal makes plenty of sense for Torstar, as golfers are a coveted segment in advertising, especially given the recent rise in golf interest during the pandemic.