In this year’s State of the Media Report, journalists reported that “maintaining credibility as a trusted news source” was their top challenge.Because press releases are sent directly from brands and vetted by trusted distribution partners, they provide an antidote to the misinformation spread on an increasing number of online channels, helping both journalists and comms practitioners maintain trust and credibility with their audience in an ever-changing world. For this year’s report, Cision asked comms pros how they are currently using gen AI to help them craft press release content. The answers reveal a willingness among some PR practitioners to test multiple use cases for AI that help streamline the press release creation process.Finally, throughout the report, we’ve included proprietary data around press release trends, factors that influence page views on prnewswire.com and more. Our goal in sharing this information is to empower PR and comms professionals to craft releases designed to maximize engagement.