St. Joseph Communications announced the acquisition of Totem from Yellow Pages Ltd. Totem will now operate under Strategic Content Labs, the custom content arm of St. Joseph Media that creates print and digital products.Totem’s biggest clients include  the quarterly CAA Magazine with combined readership of 4.5 million. Other Totem clients include  The Hockey News and The London Magazine. F ounded as Redwood Custom Communications, it was bought by TC Media in 2008 and then sold to Yellow Pages in 2016 and renamed Totem.