Canadian Publishing Industry News
10 January 2023,     TORONTO
Postmedia launches Betting Essentials
Postmedia is launching its newest channel, Betting Essentials. It provides a sports betting hub to help readers transition from casual bettor to expert with the help of news, advice and betting content.

“The vision for Betting Essentials is to provide a best-in-class affiliate program that leverages Postmedia’s brand, editorial authority, audience and reach to fulfill Canadian consumers’ interests and demands,” said Gerry Nott, senior vice president, editorial at Postmedia.

Postmedia is partnering with Canadian-based premium online sports betting and casino platform BET99 for the launch of Betting Essentials.

As a Canadian operator, BET99 produces betting content on all major league sports to enhance Postmedia’s editorial sports and sports-betting coverage on its Ontario-based news websites, including National Post, Toronto Sun, Ottawa Sun, Ottawa Citizen, The London Free Press, and Windsor Star.

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Jaded says:
Wow, Torstar really seems to be on a mission to bankrupt one magazine after another....
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Full of terrific information, Thanks!...
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