Postmedia has made an equity investment for a minority position in Wise Publishing. The two companies will partner on various initiatives, such as more personal finance content and tools, and will seek to further build the MoneyWise brand. Wise Publishing is a personal finance publisher that runs websites MoneyWise.com and MoneyWise.ca. Traffic, according to the company, can exceed 10 million unique visitors each month.
“We are excited to be investing in Wise Publishing, an innovative digital media company which is complementary to our business,” said Mary Anne Lavallee, EVP and Chief Operating Officer at Postmedia. “The Wise Publishing team has proven success in the performance marketing space, leveraging relevant content, engaged financial audiences and innovative media technology.”