enhanced whiteness and opacity at a lower cost

The paper’s enhanced whiteness allows photographic content in the high dynamic range to be reproduced with clarity, sharper contrasts and vivid detail. Its smooth matt surface provides a glare-free reading experience. The paper also offers superior opacity, so content won’t show through to the other side of the page, even when a low gsm is used. “Premium content can now be printed more cost effectively for brands in the high-end categories,” added Christophe Irion, Segment Manager of Magazines at Holmen Board and Paper.