Canadian Publishing Industry News
14 December 2022,     VIRGINA, USA
New Magazine Media Factbook available
 
 
Providing updated research trends and data that highlight the latest installment of the Magazine Media Factbook has been released by the newly formed US-based News/Media Alliance. The Factbook is meant as a tool that aids magazine and advertising professional collaboration and enhances advertising efforts.

         Originally a product of MPA – the Association of Magazine Publishers, which merged with the News Media Alliance in July – the Factbook is being published this year by the newly combined organisation, the News/Media Alliance. The Alliance’s members represent brands in the magazine and news publishing industries with a combined annual revenue of over $40 billion.

          Some of the highlights of this year’s Magazine Media Factbook is the fact that the audience across print and digital grew in 2021 to 222.2 million readers; magazine launches rebounded from the height of the pandemic, doubling to 122 new titles in 2021; and more than half of individuals in every age group interact with magazines on social media.

         Alliance members can access the full Factbook here (member login required).

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