Pantone has described its Colour of the Year 2020, Pantone 19-4052 Classic Blue, as “a timeless and enduring hue elegant in its simplicity”. The Pantone Colour of the Year highlights the relationship between trends in colour and what is taking place in our global culture at a moment in time, a colour that reflects what individuals feel they need that colour can hope to answer,”

added Laurie Pressman, vice president of the Pantone Colour Institute.“The Pantone Colour of the Year selection provides strategic direction for the world of trend and design, reflecting the Pantone Colour Institute’s year-round work doing the same for designers and brands.”