Chatelaine magazine, first published in 1928, has attempted to do this by building on its established brand to give audiences new ways to interact with the publication, while giving advertisers more meaningful ways to connect with its readers. The Beauty Awards, introduced in 2021, is a beauty recognition program that brings together Chatelaine English and French editions, Fashion and Hello! Canada. The Pantry Awards, celebrating the best grocery and pantry products in Canada, were launched earlier this year.