Canadian Publishing Industry News
1 April 2016,     TORONTO
CCAB releases annual circulation data for Canadian newspapers
The Canadian Circulations Audit Board (CCAB) has released its annual circulation data for 40 of its paid and non-paid daily newspaper members, which includes four of Canada’s largest newspaper publishers: Sun Media, a division of Postmedia Network Inc., Torstar Corporation, TC Media and Free Daily News Group Inc.

The CCAB (a division of global assurance provider BPA Worldwide) data covers the 12-month period, which ended in December 2015. Its members are reporting an average weekly circulation of more than 13 million copies, as well as a net unique recipient subscriptions served across multiple platforms in audience reports and Trend Report About Circulation (TRAC).

“We are pleased to simultaneously release data – the majority of it audited – for the 12-month period ended December 2015 for 40 daily newspapers,” Tim Peel, vice president of CCAB, said. “The audit period coincides with the fieldwork from January through December 2015 that forms Vividata’s upcoming data release. Further, quarterly circulation claims for daily newspapers will continue to be released throughout the year to provide the market with timely data.”

Some stats from the 2015 Paid Daily Newspaper TRAC:

The Hamilton Spectator (Metroland Media Group Ltd.):
Weekly average total circulation—113,052
average weekly net recipients—106,558
Average weekly Paid—72,282
Average weekly free/sponsored—40,770
The Toronto Star (Toronto Star Newspaper Ltd.):
Weekly average total circulation—303,881
Weekly average net recipients—271,078
Weekly average paid—192,084
Weekly average free/sponsored—116,797

Toronto Sun (SunMedia, Postmedia Network division):
Weekly average total circulation—119,048
Weekly average net recipients—110,354
Weekly average paid—85,775
Weekly average free/sponsored—33,273
During the first quarter of 2016, newspaper audience data reported for each quarter will be compared to the prior year’s quarter. Year-over-year comparisons have always been presented in annual TRAC releases.

The CCAB Daily Newspaper TRAC can be found here, in English and French.

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