Canadian Publishing Industry News
11 February 2016, TORONTO
Canadian Gardening to cease publication after spring issue
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Late last year, the magazine was considered to be one of TVA’s strongest brands, with over 1.8 million multiplatform readers reported per month.
We reached out to TVA for confirmation of the closure and received the following statement:
TVA Publications has decided to concentrate on its strongest brands and will allocate the required staff and resources to keep strengthening their positioning. In that context, we will cease the activities of the Canadian Gardening magazine. The final issue will be the Spring 2016 issue (hitting newsstand on March 21, mailed to subscribers on March 8).
This consolidation strategy is the best way for the company to optimize the reach of its flagship titles in a fast-changing market. TVA Publications will maintain a strong presence in every segment of the industry – fashion, beauty, home decor, cooking, celebrities & entertainment. We remain fully committed to print magazines as a core component of TVA Publications' business strategy while continuing to develop its brands on other platforms.
This consolidation strategy is the best way for the company to optimize the reach of its flagship titles in a fast-changing market. TVA Publications will maintain a strong presence in every segment of the industry – fashion, beauty, home decor, cooking, celebrities & entertainment. We remain fully committed to print magazines as a core component of TVA Publications' business strategy while continuing to develop its brands on other platforms.
Canadian Gardening's senior editor of 7.5 years, Stephen Westcott-Gratton—who’s association with the magazine goes back to 1993—is the sole employee affected by the magazine's closure.
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Wow, Torstar really seems to be on a mission to bankrupt one magazine after another.... |
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