MagsBC is partnering with Deetken Insight and Notio Media to conduct a research project into the current state, issues, opportunities and challenges facing the magazine industry in British Columbia.The intent behind this project is to develop a compelling narrative about the industry as well as establish a fact base that will inform and support the industry’s communication, collaboration, and advocacy efforts. Deetken and Notio will be using a multi-pronged approach between now and mid-March, pulling resources and analysi from various sources, identifying the main types of magazines and their distinct challenges and opportunities, sending a survey to BC magazines to gain an accurate picture of the industry, and conducting interviews with
publishers, ad agencies and buyers. They will present a report on their findings in mid-May. If you are interested in participating in the interviews, please contact Executive Director Sylvia Skene at exec@magsbc.com, who will forward your email to the team.