Canadian Magazine Industry News
16 November 2011, TORONTO
Yahoo! Canada and The Hockey News team up
The Hockey News and Yahoo! Canada have joined teams in a content-sharing partnership.
As of Nov. 14, content from The Hockey News will be featured in Yahoo! Sports, while Yahoo!'s hockey coverage will make its way into The Hockey News (both print and online), noted a release.
As part of the agreement, Yahoo! Canada hockey writers will make appearances on thehockeynews.com to share opinions, news and insights.
"This partnership is a media hat-trick, giving fans more news and opinions ... and providing our advertising partners with a highly engaged audience," said Gina Cothey, head of the Yahoo! Media Network in Canada.
As of Nov. 14, content from The Hockey News will be featured in Yahoo! Sports, while Yahoo!'s hockey coverage will make its way into The Hockey News (both print and online), noted a release.
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As part of the agreement, Yahoo! Canada hockey writers will make appearances on thehockeynews.com to share opinions, news and insights.
"This partnership is a media hat-trick, giving fans more news and opinions ... and providing our advertising partners with a highly engaged audience," said Gina Cothey, head of the Yahoo! Media Network in Canada.
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