Transcontinental is implementing a new operating structure that will see Natalie Larivière as president of the combined Transcontinental Media and Transcontinental Interactive, and lead to the departure of Transcontinental Interactive president Christian Trudeau.

The new, single sector will be known as Transcontinental Media. It will handle products and services in publishing, distribution, management and data analytics, plus digital media and interactive marketing solutions.

This development is an extension of plans Transcontinental kicked off in 2008 to "strengthen its traditional core operations and build new marketing services," said the company's release. Transcontinental has been investing aggressively in the digital space, including several acquisitions, to offer advertisers and marketers wide-ranging media options.

Natalie Larivière joined Transcontinental Media as president in 2006.

Trudeau will remain with the company until the end of October to help with the reorganization.

"[Trudeau] has built a talented organization and laid the groundwork for Transcontinental's new interactive solutions," said François Olivier, president and CEO, in the company's release. "I'd like to thank him for his wholehearted contribution to Transcontinental's development over the past two years and I wish him every success in his career," he said.