Internet advertising revenue in Canada has vaulted daily newspapers and is now second only to television, according to The Interactive Advertising Bureau of Canada (IAB). While print magazine advertising lags far behind those categories and lost some market share during the study period, revenue edged up slightly. 

Online advertising's 23% increase from 2009 to 2010 was the highest jump among all major media, noted the IAB. Comparatively, magazine advertising growth was 3% from 2009 to 2010 ($590 million to $606 million) according to IAB, which also reported that magazines held a 4.5% share of total ad revenue by major medium in 2009 compared to 4.3% in 2010.

In total, 2010 Canadian online ad revenues surpassed budgeted expectations of $2.1 billion, growing by 23% overall to $2.23 billion, noted the organization. Publishers taking part in IAB Canada’s annual revenue survey expect electronic advertising to only get stronger, with online advertising revenue in Canada estimated to be at $2.6 billion in 2011.

Read the full IAB Canada 2010 Actuals/2011 Budgeted Internet Advertising Revenue Report by clicking here.