The New Yorker on Brand: Q&A with web editor Blake Eskin [Sparksheet]
In our most popular link of the week Sparksheet’s Dan Levy talks with The New Yorker’s first web editor about editorial excellence, ROI and top 10 lists.

People Managing Editor Elected ASME President [Folio]
Folio reports the American Society of Magazine Editors election results including People managing editor Larry Hackett being named president.

Disposable Content On The Non-Disposable iPad [Tech Crunch]
Tech Crunch reports on the potential for magazines on the iPad. Writer MG Siegler says some of his favourite applications on the device are from Time and Popular Science and notes the interactive nature of advertisements as one of the selling points for him.

Why the Big B-to-B Model is Broken [Folio]
Folio provides an in-depth report on B2B magazines that have closed and how those left can succeed in today’s market.