Canadian Magazine Industry News
14 March 2010, TORONTO
Best of the Web, March 6-12
Canadian publishers slow to embrace iPad [The Gazette]:
The Gazette reports while large U.S. publishers have announced plans to launch on the iPad, their Canadian counterparts have been slow to warm to the product.
Digital Lift-Off [Forbes.com]:
Forbes reports on a study by Outsell which says U.S. advertisers will spend more on digital media in 2010 than on print.
Which 2009 Magazine Ads Were Tops With Young Men and Young Women? [Ad Age]:
Advertising Age reports on the 2009 print ads that were most popular with young male and female readers. Numbers are based on a study from MRI Starch Communications.
New Study: Digital Magazines Outperform Other Electronic Media With Ads, Readers [Folio]: Folio reports that while websites generate more impressions, digital editions tend to promote a longer user experience.
The Gazette reports while large U.S. publishers have announced plans to launch on the iPad, their Canadian counterparts have been slow to warm to the product.
Digital Lift-Off [Forbes.com]:
Forbes reports on a study by Outsell which says U.S. advertisers will spend more on digital media in 2010 than on print.
Which 2009 Magazine Ads Were Tops With Young Men and Young Women? [Ad Age]:
Advertising Age reports on the 2009 print ads that were most popular with young male and female readers. Numbers are based on a study from MRI Starch Communications.
New Study: Digital Magazines Outperform Other Electronic Media With Ads, Readers [Folio]: Folio reports that while websites generate more impressions, digital editions tend to promote a longer user experience.
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