The Ontario Media Development Corporation (OMDC) has announced the 16 recipients of the $3.3 million Entertainment and Creative Cluster Partnerships Fund, and Magazines Canada is among them. The country's largest magazine publishing association will receive government assistance for its Digital Discovery program:
This project supports the creation and hosting of digital editions of Ontario and other Canadian magazines. Magazines Canada will research and, through an RFP process, select an independent and seasoned provider of digital services to develop a conversion, delivery, and maintenance solution. A marketing plan will help magazines utilize the materials created to access new markets, improve customer satisfaction and keep pace with trends in new media and mobile technology.
The Entertainment and Creative Cluster Partnerships Fund is a three-year $7.5 million fund that was launched in September 2006 to stimulate growth in Ontario's entertainment and creative industries by promoting capacity building, marketing, innovation and skills development.
In October, the OMDC announced it had invested $1.3 million into Ontario magazines over the last fiscal year (beginning Apr. 1, 2008).