"Brigitte and I have been passionately building the Ricardo brand for 20 years. Partnering with IGA is an important step in our entrepreneurial journey, enabling us to accelerate the brand development and ensure its sustainability in Quebec and across the country,” said Larrivée

            Founded in 2002, Ricardo Media focuses on food both in media and retail. Its eponymous magazine is read by one million readers, it has a daily television program, has published ten books in French and English, and its website clocks in 5.4 million visits a month.