The Live Calendar is a planning tool that allows PR people and others a real- time window into their work. You’ll essentially be able to “look over the shoulder” of their editors to see what we are working on and what time it will be ready. Up to 12-month forward-looking view of Canadian events and global events relevant to Canadians. Shows if/how The Canadian Press ((CP) plans to cover the event (i.e. you’ll know when an article, photo, video, audio and/or graphic is assigned to be produced by CP, and when it’s in progress and available). HELPS PR/COMMS & MARKETING PROS avoid busy times when scheduling releases or events, Spot gaps/opportunities for earning potential coverage, find complementary stories/events to “piggyback” on (helping optimize coverage). Canadian Press reach includes most major news outlets including CBC, Bell Media, Rogers, Corus, Globe & Mail, Toronto Star , yahoo, msn Canada and about 1,300 broadcasting and print properties. Live Calendar is available on a subscription bases.