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Britain has always had better public engagement with magazines than in North America
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Britain has always had a healthyer magazine industry than North America. So this report is not a good sign for Canadian magazine publishers. The latest British Audit Bureau of Circulations consumer media report makes grim reading for print, with just a handful of titles showing print circulation increases against a backdrop of significant falls for many. The data revealed that only a few titles posted a year-on year increase in total print circulation.Across the board though, digital gains were not in many cases enough to offset the declines seen in print, and most titles recorded overall circulation declines when print and digital were combined.
Grazia, for example, was down 21% overall despite its digital growth. Digital copies saw an increase of 19% compared to the previous year. And consumer commitment to magazines was illustrated by the strength of subscriptions numbers, which represented 32% of total circulation, with digital subscriptions increasing by 16% year-on-year.