Canadian Magazine Industry News
26 March 2010,     TORONTO
Best Health partners with Vichy with online health challenge
Best Health has partnered with Vichy for the Vichy Best Health Challenge. The challenge is a way to give back to the readers who have supported the magazine for the past two years, says associate publisher Michelle Kellner.

March/April issue of Best Health
March/April issue of Best Health

Women across Canada are invited to register for the program, which launched with Best Health’s March/April issue at Of those who register by May 15, one woman will be selected to receive a total body makeover from fitness, nutrition, life coaching, beauty and skincare experts. Her journey will be featured on and in four issues of Best Health, starting with the September issue.

All participants in the challenge have access to web exclusive content, daily challenges and expert advice in reaching their goals based on the four pillars from Best Health: Look Great, Get Healthy, Eat Well and Embrace Life. Participants can also purchase the Vichy Best Health Challenge kit for $50, which includes tools to help them in participating from home. A portion of the sale of each is donated directly to the Look Good Feel Better program.

Kellner says Best Health approached Vichy as a partner for the challenge both because it has been there since the start of the magazine, but also because it shares a common goal. “They share the same balanced approach to health and well-being,” she says. “Their tagline is health is beautiful.”

The Challenge will be advertised in the pages of Best Health as well as on its web site, says Kellner. It will also be showcased throughout all of Reader’s Digest media. “We are targeting women 25 to 54,” she says. “We will be leveraging our partnership with Sympatico to promote the contest. Also looking at regional campaigns that will be unveiled throughout the program.”

Best Health is published seven times per year by Reader’s Digest Canada.

— Val Maloney
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