Canadian Magazine Industry News
16 July 2009, NATIONAL
Ad pages tumble 18.2% in second quarter
The second quarter results are in and, as expected, they aren't pretty: Overall run-of-press ad pages for 75 of the country's leading magazines—those tracked by Leading National Advertisers Canada—were down 18.2%. Breakdown of the numbers after the jump.
ROP pages: -18.2% (-2154.91 pages)
ROP revenue: -15.6% (-$30.8 million)
Pages, including inserts & supplements: -19.4% (-2711.32 pages)
Revenue, including inserts & supplements: -17% ($39.1 million)
Number of titles posting gains (ROP pages): 8
Number of titles posting losses (ROP pages: 67
Number of titles posting losses -20% or worse (ROP pages): 34
Top 9 gainers (ROP Pages)
ROP pages: -18.2% (-2154.91 pages)
ROP revenue: -15.6% (-$30.8 million)
Pages, including inserts & supplements: -19.4% (-2711.32 pages)
Revenue, including inserts & supplements: -17% ($39.1 million)
Number of titles posting gains (ROP pages): 8
Number of titles posting losses (ROP pages: 67
Number of titles posting losses -20% or worse (ROP pages): 34
Top 9 gainers (ROP Pages)
- Cool (Fr) (51.4%)
- Sélection du Reader's Digest (Fr) (30.6%)
- Tout Simplement Clodine (Fr) (15.6%)
- Maclean's (14.3%)
- Enfants Québec (Fr) (12.6%)
- Best Health (4.7%)
- Hello! (1%)
- Good Times (0.9%)
- Affaires Plus (Fr) (-68.3%)
- Moneysense (-66.3%)
- Westworld Alberta (-60.2%)
- Canadian Home & Country (-54.3%)*
- Moi & Cie (Fr) (-50.4%)
- Canadian Business (-50%)
- Canadian House & Home S.I.P. (-48.9%)
- Westworld Saskatchewan (-46%)
- Famous Magazine (-45%)
- Commerce (Fr) (-43.1%)
- Report On Business Magazine (41.9%)
- Profit (-39.3%)
- Financial Post Magazine (-37.1%)
- Movie Entertainment (-34.7%)
- Canadian Geographic (-33.8%)
- Star Inc. (Fr) (-33.8%)
- Madame (Fr) (-31.9%)
- L'Actualite (Fr) (-30.2%)
- Canadian House & Home (-29.9%)
- Outdoor Canada (-29.9%)
- Canadian Home Workshop (-29.2%)
- Vancouver (-28.3%)
- Decoration Chez-Soi (Fr) (-26.3%)
- Le Lundi (Fr) (-26%)
- Toronto Life (-25.8%)
- Cottage Life (-25.1%)
- Enroute (-24.8%)
- Flare (-24.5%)
- Renovation Bricolage (Fr) (-24.4%)
- Les Idees De Ma Maison (Fr) (-23.9%)
- Decormag (Fr) (-23.6%)
- Clin D'Oeil (Fr) (-22.6%)
- Western Living (-22.2%)
- Explore (-22.2%)
- Chatelaine (-20.9%)
- Starweek (-19.6%)
- Fashion (-18.9%)
- Elle Quebec (Fr) (-18.4%)
- Cote Jardins (Fr) (-17.8%)
- Loulou (-17.6%)
Comments (3) Post a Comment
Most Recent News Comment
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Jaded says: | |
Wow, Torstar really seems to be on a mission to bankrupt one magazine after another.... |
Most Recent Blog Comment
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Lorene Shyba says: | |
Full of terrific information, Thanks!... |
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