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Editorial Administration:
Digital Marketing Specialist
Toronto
November 25 2021
Digital Marketing Specialist



Broadview magazine (Broadview.org) is looking for a part-time (17.5 hours per week) digital marketing specialist to help our fundraising, advertising, subscription and newsletter managers execute their online campaigns and grow their revenues through our digital platforms. This is a 12-month contract with the possibility of renewal.

The position will report to Jocelyn Bell, Broadview’s Editor and Publisher. We are currently working remotely but this position may be based in our east Toronto office when it reopens, with flexibility for hybrid work available.



Broadview’s content is focussed on spirituality (from a progressive Christian perspective), social justice and ethical living. It is the oldest continuously published magazine in North America, with roots dating back to 1829. The print magazine is published eight times per year and delivered to paying subscribers. Page views on Broadview.org have grown by 19% in the last year. In addition to our website, we are active on Twitter, Facebook and Instagram, and are committed to continuing to develop our online presence. In spring 2021, Broadview won “Best Special Interest Magazine” from the National Magazine Awards.



Responsibilities:

Assist with planning, co-ordinating, executing and managing all revenue-generating digital marketing initiatives including fundraising campaigns, advertising campaigns, subscription drives and newsletters

Co-ordinate and serve advertising on Broadview.org

Conduct A/B testing; report on results

Create and maintain a digital marketing calendar of activities

Provide technical support to staff who face challenges using MailChimp, Google Ad Manager, Facebook Ads and Google Ads

Meet regularly with various staff to ensure projects are on track

Suggest ways to optimize our website and our fundraising, advertising and subscription campaigns for greater revenue generation

Liaise with digital editorial content editors to co-ordinate postings and newsletters

Liaise with our third-party web developer as needed

Work on special projects and administrative tasks as required

Stay up-to-date with digital technology, social platforms, and software trends



Qualifications:

Excellent time management skills with the ability to multitask

Detail-oriented with the ability to work under pressure to meet deadlines

Proficiency with major social media platforms and social media management tools

Ability to understand historical, current and future trends in the digital marketing and social media space.

Resourcefulness. Someone who recognizes challenges and offers solutions, and has an entrepreneurial spirit.

Strong written and verbal English communication

A passion for at least one of the following: journalism, magazines, social justice, or progressive Christianity — or all of the above!



Experience:

Diploma, degree and 3+ years’ experience in Digital Marketing

Direct experience using social media management and analytical tools

Direct experience with digital fundraising, advertising and/or subscription sales

Microsoft Office proficiency and experience with project management tools.

Expertise with MailChimp, Google Ad Manager, Google Analytics, Google Ads, Facebook Ads, SEO

Working knowledge of HootSuite, WordPress, Canva, SalesForce and HTML



Remuneration: $25,350


Please email a cover letter and resumé to general@broadview.org December 21, 2021. Broadview is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, colour, ethnicity, ancestry, religion, creed, sex, national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity and gender expression.
Advertising Sales: [1 posting]
Circulation: [2 postings]
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Jaded says:
Wow, Torstar really seems to be on a mission to bankrupt one magazine after another....