KITCHENER, Ontario--(BUSINESS WIRE)--In the world of competitive sports, physical training often dominates the conversation. But what about the other 90 per cent of it - the mind? That’s where The MENTOR Magazine comes in—rewriting the playbook on mental performance training and providing athletes, coaches, parents and industry leaders with the tools and expertise they can trust to excel.

Founded by Wade Wilson, PhD, CMPC, an expert in mental performance consulting with over twenty years of experience, The MENTOR Magazine is more than a magazine—it’s a community-driven platform dedicated to making mental performance accessible, practical, and essential. Each issue features expert insights, real-world scenarios, and actionable mental performance strategies designed to unlock potential at every level of competition, with trusted advice readily available.

“Athletes spend countless hours perfecting their physical skills, but the mental side of the game is often overlooked,” says Wilson.“The MENTOR Magazine bridges that gap by directly bringing evidence-based mental training strategies to those who need it most—athletes, coaches, industry professionals and parents.”

Why Now? The Need for Mental Performance Training

Despite growing awareness, mental performance training remains underutilized, especially at the minor and amateur levels. Many athletes, teams, and organizations recognize its importance but face obstacles like limited financial resources and a lack of access to credible tools, education and professionals. The MENTOR Magazine breaks down these barriers by offering a digital-first platform that provides expert-driven content accessible anytime, anywhere. Whether you’re on the field, in the gym, or at home, mental performance support is always within reach.

What to Expect in Each Issue

Readers can explore a wide variety of engaging content, including:

• Feature Series: Experience three to four compelling, interconnected articles that dive deep into a single mental performance theme. Each issue offers a 360-degree exploration of mindset mastery, viewed from multiple perspectives to provide a well-rounded understanding.
• Coach’s Room: Actionable strategies to help coaches support their athletes’ mental game.
• Parent’s Column: Insights for parents navigating the competitive sports landscape with their young athletes.
• Ask the Expert: A dedicated space for readers to submit questions to mental performance professionals.
• Game Tape & Lit Review Sections: Analysis of popular sports books and films that illustrate mental performance concepts.

A Community Rooted in Resilience and Growth

The MENTOR Magazine draws inspiration from storytelling legends like Joseph Campbell and Carl Jung, serving as a trusted guide on every athlete’s journey. Much like the mentors who shape champions, The MENTOR Magazine serves as a companion for athletes, competitors, and performers striving to overcome challenges and unlock their full potential.

The MENTOR Magazine invites brands, athletes, and industry professionals to join the movement. Through impactful collaborations, co-branded initiatives, and strategic partnerships, individuals and brands can amplify their message and make a lasting impact.

Partner with The MENTOR Magazine and help shape the future of mental performance in sports. Connect today to explore partnership opportunities.

Subscribe and Experience the Free Issue

Readers can access a free introductory issue of The MENTOR Magazine and discover the transformative power of mental training here.

For those ready to commit to their mental edge, subscriptions are now available here.

Join the Movement

Whether you’re an athlete or performer striving for excellence, a coach or manager seeking innovative tools, or a parent supporting a young competitor, The MENTOR Magazine is a go-to resource for unlocking potential and building resilience.

About The MENTOR Magazine:

The MENTOR Magazine is a bi-monthly digital publication dedicated to advancing mental performance training in sports. Founded by Wade Wilson, PhD, CMPC, it offers evidence-based insights and actionable tools for athletes, coaches, industry professionals and parents. Through expert articles, athlete stories, and practical exercises, The MENTOR Magazine aims to make mental performance training accessible to all levels of competition.

Discover more at thementormagazine.ca.

The MENTOR Magazine
info@thementormagazine.ca