Thursday, January 23, 2014
Lake Trout

The Spring 2014 issue of Fly Fusion features a “monster” lake trout.

These beasts can weigh in at up to 40 lbs.

The cover makes no mistake about who the “celebrity” is. No “fin and grin” cover here. Just a great, tight close-up of the star of the show.

The drop down box features a benefit-oriented offering powerfully. And uses the left hand “real estate” to drive home the two other main feature articles.

Fly Fusion is on a roll. Sales in 2013 are up by 6% in Canada, and in the U.S. market sales are up 12% for 2013. (Susan Keavney at CTC should take a bow!)

Look for a special promotion at Walmart.

- Scott Bullock
About Me
Scott Bullock

Scott Bullock is the the creator of Bullock has worked as circulation director for both consumer and B2B magazines including Toronto Life and FASHION. If you have a great cover to share, please send all submissions to 

Note to readers: some of Bullock's posts may refer to his clients.
Most Recent Blog Comment
Kelly says:
Any news on how it performed on newsstands?...
Blog Archive
2017 (75)
2016 (43)
2015 (86)
2014 (59)
2013 (101)
2012 (81)
2011 (75)
2010 (53)