The Spring 2014 issue of Fly Fusion features a “monster” lake trout.
These beasts can weigh in at up to 40 lbs.
The cover makes no mistake about who the “celebrity” is. No “fin and grin” cover here. Just a great, tight close-up of the star of the show.
The drop down box features a benefit-oriented offering powerfully. And uses the left hand “real estate” to drive home the two other main feature articles.
Fly Fusion is on a roll. Sales in 2013 are up by 6% in Canada, and in the U.S. market sales are up 12% for 2013. (Susan Keavney at CTC should take a bow!)
Look for a special promotion at Walmart.