Good question. Let’s take a look, first at Canadian Geographic, then at British Columbia magazine:

Nov/Dec 2008: Bestseller in 2008. This issue sold 42% more copies than the average of the other five issues that year. Third bestseller ever in the magazine's history.

Nov/Dec 2003: Bestseller in 2003. This issue sold 28% more copies than the average of the other five issues that year.

Mar/Apr 2001: Highest sell-through efficiency (49%) in 2001.

Jan/Feb 1997: Highest sell-through efficiency (46%) in 1997.

Spring 2008: Beat average for the year by 10%. Second best cover that year.

Fall 2004: Beat average for the year by 12%. Second best cover that year.

Summer 2001: Beat average for the year by 30%. Best cover that year.

Summer 1997: Beat average for the year by 8%. Second best cover that year.

And yes, pressing this further, wolves = Angelina Jolie, and cougars = Jennifer Aniston.

Rule #30: If it works, keep doing it.

Rule #20: Be sexy.

Every magazine has its celebrities, who or what are yours?