Tuesday, February 21, 2012
Covers that never make it
This link provides a rare insight into how covers are developed at Newsweek magazine, by the legendary editor, Tina Brown.  It is both entertaining and enlightening.


As you might expect, the magazine goes to great lengths to come up with cover images that will help sell copies.  Anywhere from 10 to 20 conceptual cover treatments are produced every week, in order to find the one gem that might work.  In addition to the volume of options, what is also curious is just how radically different the options can be, from photos, to illustrations, from type heavy, to positively shocking.

“Every week we produce anywhere from 10-20 different cover ideas until we settle on what works best or as the story develops, so at the end of each week we wind up with a proverbial wastebasket full of scrapped concepts,” creative director Dirk Barnett writes. “The week’s cover, ‘The Politics of Sex,’ is a perfect example to kick this off.”

Here is the cover that they went with:

And here are a few of the more radical ideas that were rejected:

Vote on a cover here

- Scott Bullock
About Me
Scott Bullock

Scott Bullock is the the creator of Coverssell.com. Bullock has worked as circulation director for both consumer and B2B magazines including Toronto Life and FASHION. If you have a great cover to share, please send all submissions to 

Note to readers: some of Bullock's posts may refer to his clients.
Most Recent Blog Comment
Kelly says:
Any news on how it performed on newsstands?...
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