Here’s what John Macfarlane says about the cover:

“The story was so unusual we decided on a simple, direct coverline— “This magazine contains an essay on freedom by a Canadian convicted of murder”—and an all-type treatment. Mathieu Lavoie, the artist who did the illustration for the piece itself, hand-lettered the words, which were rendered on a prison uniform orange (we paid for a special colour). The result is certainly attention-getting, but only time will tell if it makes the sale.”

Here’s hoping their gamble pays off.  It sure jumps on the cluttered racks. Pow!