Monday, January 24, 2011
Well, Dwell SIP Sells!
The results are in, and the 100 Houses We Love cover, an SIP put out by Dwell, was a huge success.
Sales in Canada were 12,300 copies, on a draw of 23,800, for nearly a 52% sell-through efficiency.
The average sale on the regular (January through August 2010) issues in Canada was 7,750 copies, on a draw of 23,100, for a sell-through efficiency of 33%.
Plus, the cover price was $9.99 on the SIP, as opposed to the normal price of $6.99. That’s a 43% premium priced product. And worth every penny.
• Copies sold: up 207% compared to the average issue
• Newsstand revenue: up a staggering 339%
• Efficiency: up nearly 20pts
Vertical content. Beautifully packaged. Fabulous Outcome.
That’s a winning hand!
Sales in Canada were 12,300 copies, on a draw of 23,800, for nearly a 52% sell-through efficiency.
The average sale on the regular (January through August 2010) issues in Canada was 7,750 copies, on a draw of 23,100, for a sell-through efficiency of 33%.
Plus, the cover price was $9.99 on the SIP, as opposed to the normal price of $6.99. That’s a 43% premium priced product. And worth every penny.
• Copies sold: up 207% compared to the average issue
• Newsstand revenue: up a staggering 339%
• Efficiency: up nearly 20pts
Vertical content. Beautifully packaged. Fabulous Outcome.
That’s a winning hand!
 |
|
|
- Scott Bullock
About Me
Scott Bullock
 |
|
|
scottbullock(at)rogers(dot)com
Note to readers: some of Bullock's posts may refer to his clients.
Most Recent Blog Comment
 |
|
| Kelly says: | |
Any news on how it performed on newsstands?... |
|
Blog Archive
 |
2017 (75)
|
|
|
2016 (43)
|
|
|
2015 (86)
|
|
|
2014 (59)
|
|
|
2013 (101)
|
|
|
2012 (81)
|
|
|
2011 (75)
|
|
|
2010 (53)
|
