If you haven’t tried Flipboard on the iPad yet, go out and do so. (If you don’t have an iPad or a friend with an iPad, try visiting an Apple store to try one out—they recently named Flipboard app of the year, so staff should be interested in promoting it.)

Even if you don’t love Flipboard, you have to love what they’re doing for the reading experience. After all, they’re taking inspiration from magazines—and trying to create the best of both worlds.

The L.A. Times has an interview up with Flipboard’s chief executive, Mike McCue. His inspiring message?

"Let’s leverage the power of the Web — don’t get rid of it, but make the Web beautiful again. We need to give the content room to breathe, and give magazine-style advertisements the opportunity to flourish. We want to allow people to share all this content across many social networks and drive people to retweet and share even more."