Bounce rate is the percentage of visitors who leave your site after viewing only one page – often after just a second or two of viewing it. The web is a busy place, and it’s hard to keep people’s attention, especially if they’re new to your site. But there are some best practices to follow (or annoyances to avoid) that will definitely help.

Remember rule #1: Don’t annoy your readers.

Thanks to Corinna vanGerwen for passing on the story “25 reasons why I’ll leave your website in 10 seconds“. It’s a great list of ways to annoy your readers, like playing them music automatically, or my favourite, “too much flashing, scrolling shit”.

What makes you leave a website instantly?