Tuesday, August 24, 2010
Anna Wintour on Fashion Blogs & the Internet
'Like any evolution in the industry, they force you to become better at what you do. Vogue’s in-depth articles and beautiful fashion stories, along with coverage of the arts within a fashion context, is not something that exists in the same way on blogs. They force us to dig deeper for stories, but we’re not competitors; we serve different markets. ...

Every medium serves a great purpose to reach our readers. It’s not about forcing how we choose to present our stories into the same mold. It’s about seeing how our readers interact with each medium, and what we feel each medium has to offer the reader."

— Anna Wintour on how fashion blogs have affected magazine content and whether photography and fashion editorials can exist on the Internet, in an interview with Opening Ceremony.

- Corinna vanGerwen
About Me
Corinna vanGerwen

 

Corinna vanGerwen is a freelance editor and writer. She has worked as senior editor at Style at Home, senior design editor at Cottage Life and is the former Canadian Director of Ed2010. She has also held the position of operations manager at a boutique PR agency, where she handled strategic planning and daily operations.

 
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