Wednesday, February 17, 2010
Advertising vs. e-commerce
Just read an interesting article from the Guardian on telegraph.co.uk’s shift in focus from maximum traffic to what it terms the “three Cs: content, commerce and clubs”. The idea, according to digital editor Edward Roussel, is to broaden revenue streams away from a focus on advertising:

In his view journalism must become more entrepreneurial… “In the UK, display advertising on the web is a £1bn business, and it is stagnating. E-commerce on the other hand is a £50bn business, and it is vibrant. That is one of the challenges,” he said.
- Kat Tancock
About Me
Kat Tancock
Kat Tancock is a freelance writer, editor and digital consultant based in Toronto. She has worked on the sites of major brands including Reader's Digest, Best Health, Canadian Living, Homemakers, Elle Canada and Style at Home and teaches the course Creating Website Editorial at Ryerson University.
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